DEVELOPMENT AND USABILITY ANALYSIS OF THE FERTILIZATION RECOMMENDATION PLATFORM FOR BANANA CROP IN THE TERRA SUBGROUP
Revolution, Technological management, Knowledge.
With the evolution of mobile devices and the advent of the Internet at great speed and quality, a new consumer profile has emerged with new market trends, the so-called 5.0 consumer, who uses the Internet and their devices constantly to carry out the most different activities (home-office work, shopping, etc) as the most conducive means of consuming both physical and virtual products and services, as well as sharing and storing data, information and decisions with each other and with suppliers and service providers, giving a new aspect to digital culture, thus making time and distance insignificant factors, as it opens up the possibility of working from home provided by easy access to the company's network or system, revolutionizing the way in which service users or end consumers are served, making it 24 hours a day with a global reach, making it easier to exchange information. With this market in mind and the use of DICTs (Digital Information and Communication Technologies), which has been used as one of the most comprehensive forms of communication as an indispensable means of conducting new means of negotiation, technical assistance and production support when it comes to the producer or service provider. There is little talk of applications aimed at fruit growing, so the fertilizer recommendation platform corroborates and changes this view, opening up new horizons and making it possible to make better use of inputs that are expensive and if not used in the best possible way can bring losses to the producer, specifically when it comes to the banana crop of the terra subgroup, which is the initial focus of this application.