THE CIRCULATING DISCOURSES ABOUT BROWN PEOPLE IN DIGITAL MEDIA
Discourse analysis; Brown person; Idendity, Subject
ABSTRACT
The investigation we present is part of the research line “Studies of Discursive Processes” of the Postgraduate Program in Linguistics at the State University of Mato Grosso (UNEMAT). The theory that supported our reflections is French Discourse Analysis. Our research sought to understand the effects of meaning produced in the speeches of brown subject-activists about the racial identity of brown people. We outline a brief history of the genesis of racism in Brazil and the effects of the meaning of brownness throughout our history, demonstrating that this meaning has always been in the direction of negative value. We observed how the current discourses about brown people that circulate on Instagram are crossed by the contradictory discourses of the Brazilian State about this ethnic-racial category and the discourses that oppose the meaning of brownness produced by the Racial Equality Statute that establishes that all brown people are black. We analyze the speeches of brown subject-activists who produce speeches that point to the meaning of brown people as non-black and claim an autonomous racial identity.